Restaurants with big-name chefs draw in much more customers because sampling the foods of a well-known chef is exciting and gives customers a good idea of the quality foods they will be enjoying every time they set food in their favorite restaurants. The movie ‘Chef’ serves as a good example of the importance of branding to chefs when it comes to opportunity. A bad reputation will cost you a lot of opportunities and by generating more popularity you will actually boost a lot of opportunities because if you can generate more followers on social media sites then you are also bound to generate more customers for a restaurant.
How to brand yourself
Most chefs believe that only restaurants can be branded and they couldn’t be more wrong. Any chef that practices branding can stand out much better from the crowd because with proper branding you will boost your reputation, your general popularity and it will be much easier for talent scouts to know what you are all about. Branding yourself is also quite simple. It just involves continuous effort to put your name on everything you do. Here are the top branding techniques that every chef should be using.
Custom stamps – With custom stamps, chefs can easily put their ‘signature’ on everything they do. You can quickly brand every order you take on, every meal you prepare and you can brand yourself on every piece of paper you handle, whether it is invoicing, quotations or professional letters. On Ideal Stamp Shop, chefs can order all types of self-inking stamps like address stamps, logo stamps, bank stamps, specialty stamps, seal stamps and much more.
Create a name logo – Ask a graphic designer to turn your name into a logo. With a digital logo you can brand all the photographs you take so everyone can quickly and easily spot your name when they view your content and so others won’t be able to use your content on their pages.
Blog your heart out – Blogging is a great way for chefs to share more about themselves and their foods. A lot of people love to follow chef blogs especially the blogs of chefs that love to share a few recipes or a bit of health advice. Blogging is also a great branding technique because no one can argue with your skills when everything is out in the open and blogs makes it much easier for anyone to locate you online and to find out exactly what your food and service is like.
Share on social media – Facebook, Twitter and Instagram are great places to share all of your latest recipes and creations which will inspire more people to like your pages, follow you and at the same time brand your name since every like you get will boost your general popularity. It is important to hashtag your name on every post you share so your name will gain popularity.
Create a Linked profile – This social site enables business men, women and companies as well as individuals to create a virtual resume or profile of their skills and qualifications. When your name appears on Linked, anyone can find you much easier online and restaurants can look into your talents whenever they are scouting for new chefs to join their team.