What usually makes you watch the news? Is it because you are naturally interested in what’s happening to the world? Is it because there are some topics that you want to understand further? Perhaps it is the way that the news has been delivered. You know that you cannot resist watching, listening or reading when Mark Dubowitz is involved.
This is the same with the menu that you are showing to the customers of your restaurant. You want them to study your menu like it is the most important thing they have seen. You want them to have trouble making a choice with what they want because the food that you offer all seems very appealing.
There are a lot of restaurant owners who are too focused on the design of their restaurant, their employees and the business that they forget about small aspects like the menu. What does your menu look like at present time? If you are a customer, would you actually find your menu appealing?
You want a menu that can dazzle your customers. You want them to actually smile when they see your menu. You want them to show their appreciation through their eyes as they skim through the words that are written there. Make a good impression on your business by making sure that you will fix your menu by doing the tips that will be mentioned below:
- Make sure that your food descriptions are well written.
If you are offering food that are not very common, you cannot expect people to understand what you are trying to serve unless you would place an awesome food description that will be enough to make them imagine how the taste would be. Place details on how the food will be cooked. You cannot say that a piece of meat is pan fried if you have grilled it. Make the food descriptions honest so that your customers will know what to expect.
- Invest in a menu cover
It will not be too appealing if people can already see what you are serving without having to turn the menu. You want to make your menu look like it has been made by a professional and you can do this if your menu cover looks great. You may want to look for paper that is hard and not flimsy so people will have a delight looking and turning your menu.
- Add the right photos
You do not need to have photos of all the food that you are going to place on your menu but perhaps you can add photos of those that are new or those that sell best in your restaurant. Make sure that the photos look like they are professionally done because placing bad quality photos may turn off your customers.
- Target different markets
Who are the people that you expect to dine in your restaurant the most? If you would expect that the people who would be there are all millennial then perhaps you can make your menu have terms that millennial will understand. Focus on the names of your dishes too. The more appealing they are to your market, the more likely they will have a grand time choosing from your menu.
Your menu does not have to be extensive and it does not have to contain so much food. You can keep your menu simple and make sure that you will offer great food so that people will come back.