Greg Chernoff, General Manager

A native of British Columbia, Greg’s love of hospitality was influenced by watching his mother prepare family meals and ready for and host dinner parties as he was growing up.

Greg began working in the business at various positions in bars and nightclubs in Vancouver. He relocated to Toronto in 1999 eventually working with the Toronto Hotel Intercontinental as an Assistant Manager.

Greg joined Fire on the East Side in 2005 eventually taking on the role as Assistant Manager. He was promoted to the position of General Manager in 2010.

In addition to Greg’s interest in running an exceptional restaurant, he is both an avid and well versed film buff. Late summer, when Toronto hosts the Toronto International Film Festival, is his favourite time of the year.

Adam Baxter, Head Chef

Born in Montreal and raised in Burlington, just west of Toronto, Adam found his passion for cooking while working his way through university, earning his Honours B.A. from the University of Ottawa.

With a strong focus on cooking simple, honest food with proper technique, Adam is inspired by creating food that brings people together to eat and enjoy each other’s company.

Prior to joining Fire on the East Side, Adam held posts at Kultura, Wish and Spencer’s at the Waterfront (Burlington).

Adam joined Fire on the East Side as Head Chef in 2009.

Allison Carroll, Assistant Manager

Allison was born and raised in White Rock, British Columbia and later lived in Downtown Vancouver before moving to Toronto in 2004 in order to open a popular martini bar.

Since beginning her first job at a restaurant at the age of 15 as a hostess, Allison has been passionate about her work in the hospitality business. She thrives on working with people and creating memorable experiences for guests.

Allison joined Fire on the East Side in 2007, taking on her current role in 2010.

Away from her duties at Fire on the East Side, Allison enjoys art, music and film.